Influencer Marketing: The Only Right Way
Influencer marketing is rising, but is it justiefied? In my opninion, it is a bit overrated.
Not all “influencers” are as influential as they think. Not all companies are being smart about influencers.
If you are considering influencer marketing, you should watch this.
How to Create a Persona
In this video I explain how to create a persona for your business. This simply means that you will create a fictional representation of your ideal customers. It isn’t hard to do and the value that you get from these personas is enormous.
This is definitely a step you shouldn’t miss when (re)building your business.
Why Brands Fail: Watch Industry and Global Brand Failure
The reason why brands fail is often not seen during the process of failure. Nobody notices it unless it’s too late.
In this video I explain why and how brands fail. I talk about the failure of the watch industry but this also applies to dying brands in general.
Mass Marketing is Always the Best Option
Mass marketing is a long term strategy that will always outperform target marketing. Although we tend to target everything these days, mass marketing is actually more effective.
The Reason Why Your Brand Doesn’t Need to be Different.
This video is a summary of a chapter from the book How Brands Grow by Byron Sharp where the author explains the difference between differentiation and distinctiveness.
In the two previous articles, I discussed how to define your brand values and how to fuel your brand with personality. In this third and final part, I will provide you with some useful information on how you can implement your brand.
In part one, I have discussed the importance of defining your brand values. This second article takes you to the next step in building a successful brand. In this short article you will read about what it means to fuel your brand with personality. The third and final part gives you some useful information on implementing your brand.
You know it is important to make your brand stand out if you don’t want to get lost in the forest of competitors. You know you need something extra, something unique which only applies to your brand and which gets the attention from the audience. But what if you are just getting started or what if you want to revise your brand?
In this first part of a three part series on how to build a successful brand, you will learn about the importance of defining your brand values. The second article discusses how to fuel your brand with personality. In the third and final part, you get some useful information on how you can implement your brand. After reading these three articles you will know the most important basics on how to build a successful brand.
In a previous article in which some tips were given on how to create a positive brand image one of the tips was that you need to expose your brand. People must be able to find your brand before they can get to know it. As a small brand it might seem to be even harder to get noticed. Don’t let this put you off though. There are a lot of larger brands which are still lagging behind!
The image of a brand indicates how people look at it and think about it. It goes without saying that a negative image will cost you a lot of customers. Making people think positively about your brand is therefore crucial to let your business grow. These tips will get you started achieving a positive image for your brand.