How to Create a Persona

How to Create a Persona

In this video I explain how to create a persona for your business. This simply means that you will create a fictional representation of your ideal customers. It isn’t hard to do and the value that you get from these personas is enormous.

This is definitely a step you shouldn’t miss when (re)building your business.

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How_to_build_a_brand_Part_1

How To Build a Successful Brand (Part 1)

You know it is important to make your brand stand out if you don’t want to get lost in the forest of competitors. You know you need something extra, something unique which only applies to your brand and which gets the attention from the audience. But what if you are just getting started or what if you want to revise your brand?

In this first part of a three part series on how to build a successful brand, you will learn about the importance of defining your brand values. The second article discusses how to fuel your brand with personality. In the third and final part, you get some useful information on how you can implement your brand. After reading these three articles you will know the most important basics on how to build a successful brand.

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Tips to boost your brand image

Tips to boost your brand image

The image of a brand indicates how people look at it and think about it. It goes without saying that a negative image will cost you a lot of customers. Making people think positively about your brand is therefore crucial to let your business grow. These tips will get you started achieving a positive image for your brand.

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