5 Essentials to Build a Likeable Brand It becomes more important for brands to be seen as likeable. That’s why they need to become more human. Communication on a personal level is more important than ever. It ensures trust towards your consumers. Trust makes it possible for consumers to potentially like your brand.
Influencer Marketing: The Only Right Way Influencer marketing is rising, but is it justiefied? In my opninion, it is a bit overrated. Not all “influencers” are as influential as they think. Not all companies are being smart about influencers. If you are considering influencer marketing, you should watch this.
How to Create a Persona In this video I explain how to create a persona for your business. This simply means that you will create a fictional representation of your ideal customers. It isn’t hard to do and the value that you get from these personas is enormous. This is definitely a step you shouldn’t […]
Why Brands Fail: Watch Industry and Global Brand Failure The reason why brands fail is often not seen during the process of failure. Nobody notices it unless it’s too late. In this video I explain why and how brands fail. I talk about the failure of the watch industry but this also applies to dying […]
Mass Marketing is Always the Best Option Mass marketing is a long term strategy that will always outperform target marketing. Although we tend to target everything these days, mass marketing is actually more effective.
The Reason Why Your Brand Doesn’t Need to be Different. This video is a summary of a chapter from the book How Brands Grow by Byron Sharp where the author explains the difference between differentiation and distinctiveness.
In the two previous articles, I discussed how to define your brand values and how to fuel your brand with personality. In this third and final part, I will provide you with some useful information on how you can implement your brand.
In part one, I have discussed the importance of defining your brand values. This second article takes you to the next step in building a successful brand. In this short article you will read about what it means to fuel your brand with personality. The third and final part gives you some useful information on […]
You know it is important to make your brand stand out if you don’t want to get lost in the forest of competitors. You know you need something extra, something unique which only applies to your brand and which gets the attention from the audience. But what if you are just getting started or what […]
In a previous article in which some tips were given on how to create a positive brand image one of the tips was that you need to expose your brand. People must be able to find your brand before they can get to know it. As a small brand it might seem to be even […]