CC De Ploter is the cultural center of Ternat which releases each year its seasonal brochure. In this edition, CC De Ploter celebrates its 30th anniversary and to celebrate this, they wanted a completely new identity. Because they didn’t really knew what they were looking for, CC De Ploter decided to use the 30th season as a transitional period. A period in which they wanted to communicate that something was going to change without mentioning what that exactly was. The goal was to get the visitors excited and curious about these new changes.
The image of this season brochure is a dog. A very excited dog! It symbolizes the loyal and enthusiast audience of CC De Ploter. By using a certain technique, the dog wags its tail when the cover is slid up and down. This, again, symbolizes the enthusiasm and excitement CC De Ploter wants to communicate. At the back there is an extra piece of the cover which can be cut off to use on the images inside the brochure. Other small and fun details inside the brochure provide even more excitement!