The RIS (Raad voor Internationale Samenwerking) is the advisory council of the city Dilbeek for the Nort-South issues and focuses on the development of cooperation, education and the spread of information. Each year the RIS Dilbeek organizes a film festival. The movies are related to Africa and the ongoing situations. The RIS wanted an African atmosphere to profile their next film festival. Each year they use the same type of image for the posters, flyers and invitations. Because of that, they were looking for a new and stronger image which reflected the African atmosphere in a better way.
The use of their classic images where replaced by a complete new style. The African atmosphere is visualized by using a colorful pattern inspired by African art. The pattern is designed in such a way it represents the atmosphere the RIS was looking for.