Rodania which is founded in 1930, is one of the biggest Belgian watch brands. The brand is known for their timeless, elegant, yet modern timepieces. Rodania has always positioned itself as a brand that respects the essence of watchmaking. The essence of the brand has never left the company but in this modern era, they started struggling with the communication of their true story.
The first goal was to change the perception of Rodania by the outdoor world. The communication elements where stripped down completely with only the essence left: focus on the watches. The clear design of the new catalog communicates their true story once again. It is all about the purity of the watchmaking craftsmanship and the design of contemporary timepieces.